AEROGROW INTL (AERO)
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AeroGrow International, Inc., incorporated on March 25, 2002, is a developer, marketer, direct-seller and wholesaler of indoor garden systems designed for consumer use in the gardening, cooking, healthy eating, and home and office decor markets. The Company offers multiple lines of indoor gardens, grow lights, nutrient formula, over 40 seed pod kits, and various cooking, gardening and decor accessories, in the United States and Canada, as well as selected countries in Europe, Asia and Australia. As of March 31, 2016, the Company had manufactured and shipped approximately 1.4 million AeroGarden units and approximately 3.2 million seed pod kits to consumers and retailers across the world, through two sales channels: retail sales channel, consisting of approximately 1,050 retail outlets (both online and storefront) in North America, and in over five countries internationally, and direct-to-consumer sales channel, which includes Web sales and a direct mail catalogue business, with approximately 574,000 catalogues mailed, as of March 31, 2016. It also utilizes 30, 60 and 120 second television commercials.
The Company’s products are indoor gardens and seed pod kits that allow consumers to grow: vegetables, such as tomatoes, chili peppers and salad greens; fresh herbs, including cilantro, chives, basil, dill, oregano and mint, and flowers, such as petunias, snapdragons, geraniums and vinca. Its consumers can also plant and grow their own seeds using the Company’s grow anything kits or use their AeroGardens as seed starters for their outdoor gardens with its seed starting systems. The Company has developed a range of accessory products.